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A surprising brand is turning back time with a retro camera refresh


Image: Insta360

Insta360 is leaning into the popularity of retro vibes with its latest release, the Go 3S Retro Bundle. The special edition bundle includes its tiny Go 3S action camera with a fresh design, along with a new Retro Viewfinder in place of the Action Pod it normally comes with, which mimics a more traditional action camera.

The focus of the new bundle is a more retro-looking replacement for the Action Pod. The standard 360 Go 3S can be docked in the Action Pod, which provides a touchscreen, charges the camera, and can also be used as a remote monitor. The new bundle, however, comes with the Retro Viewfinder. It also acts as a dock for the camera, though with some key differences.

a hand holds a tiny white camera over blurred grass

The new Retro Viewfinder features an optical waist-level viewfinder instead of a rear display.

Image: Insta360

Unlike the Action Pod, the Retro Viewfinder doesn’t offer a touchscreen display, remote shooting functionality or charging capabilities. It does, however, feature what Insta360 says is an optical waist-level viewfinder designed to mimic certain vintage film cameras. It also has a built-in selfie mirror for easier selfies.

To address the lack of extra battery that the Action Pod normally provides, the Retro Bundle comes with a separate battery pack. It doubles battery life, promising 76 minutes of run time. It can also charge while recording. Using the battery pack likely means that you can’t have the camera slotted into the viewfinder, however.

The bundle also includes a “Custom Skin” that lets users tap their smartphone against it to instantly launch the Insta360 app, thanks to a built-in NFC tag. Since there’s no display on the Retro Viewfinder, you’ll need to use a phone to take the place of the Action Pod for reviewing photos and videos, editing clips or adjusting settings. The quick access via NFC should make it easier to do those things.

a white isnta360 go 3s floats next to a red one against a pale blue background

The Insta360 GO 3S Retro Bundle comes in Canvas White (left) and Classic Red (right).

Image: Insta360

In addition to hardware changes, Insta360 is also introducing three exclusive filters that mimic film. Negative Film features soft contrast and lower saturation, Positive Film offers punchier colors and contrast, and Sticker Filter functions like pre-exposed film with three pattern options and “film-like colors.” There are also five new built-in film-inspired color profiles: NC, CC, GR-F, Mono and Vintage Vacation. We’ve asked Insta360 if any of these are coming to the standard Go 3S, but haven’t heard back.

Beyond the new look, the camera portion of the Go 3S remains unchanged from the original version. It retains its tiny size outside of its enclosure, weighing just 39g (1.4oz), and the built-in magnetic mounting system. The camera can capture 4K video, uses Insta360’s FlowState Stabilization to smooth out footage, and features integrated storage.

a white camera and accessories are laid out in a grid next to packaging
Image: Insta360

The Retro Bundle is available as of today in white with colorful stripes and red. It comes in two storage capacities, 64GB and 128GB, priced at $250 and $270, respectively. That’s significantly cheaper than the $399 (64GB) and $429 (128GB) launch prices of the Go 3S. You can also buy the Retro Viewfinder on its own for $48 if you already own the Go 3S but want the retro look.

Press release:

Insta360 Launches the GO 3S Retro Bundle, Turning the Tiny POV Camera Into a Film-Inspired Street Camera

Insta360 today announced the Insta360 GO 3S Retro Bundle, a special edition that brings the nostalgic charm of film photography to its tiny POV camera. The new bundle introduces a Retro Viewfinder, film-inspired filters, and accessories designed to recreate the tactile experience of classic cameras, while keeping the portability and hands-free shooting that define GO 3S.

Built around the 39g standalone camera, the Retro Bundle combines 4K video, hands-free POV capture, and Insta360’s leading FlowState Stabilization with a playful, retro-inspired shooting style. Designed for creators who enjoy documenting everyday life, street photography enthusiasts, and those drawn to the aesthetic of classic cameras, the GO 3S Retro Bundle offers a new way to capture spontaneous moments.

A retro-inspired shooting experience.

The Retro Bundle introduces several accessories that recreate the tactile feel of classic cameras while keeping GO 3S’s signature portability.

Retro Viewfinder

At the center of the bundle is the Retro Viewfinder, which pairs with the standalone GO 3S camera to create a handheld shooting experience inspired by vintage film cameras. The optical waist-level viewfinder allows users to roughly frame shots without looking at a screen, encouraging a slower, more intentional approach to photography.

The viewfinder also includes a built-in selfie mirror for quick handheld self-portraits.

Battery Pack

The included Battery Pack extends recording time to up to 76 minutes and supports charging while recording, allowing creators to shoot longer sessions without interruption.

NFC Custom Skin

The NFC Custom Skin enables instant access to the Insta360 app. By tapping a smartphone against it, users can instantly open the Insta360 app to preview footage, edit clips or adjust settings.

Strap and Magnet Pendant

The bundle also includes a strap for easy everyday carry, allowing users to wear the camera like a necklace or attach it to bags and accessories. The popular Magnet Pendant, a signature GO 3S accessory, is also included for hands-free POV shooting by magnetically mounting the camera to clothing.

Film-inspired filters and new creative tools.

To complement the retro hardware design, the GO 3S Retro Bundle introduces three exclusive film-style filters:

  • Negative Film: A softer look with cooler tones and lower saturation inspired by classic negative film.
  • Positive Film: A bold style with stronger contrast and saturation reminiscent of slide film.
  • Sticker Filter: Inspired by pre-exposed film, this filter adds a choice of three retro-style patterns and film-like colors to photos, creating playful sticker-like overlays.

GO 3S also features 11 built-in color profiles, including five new film-inspired styles introduced with the Retro Bundle: NC, CC, GR-F, Mono and Vintage Vacation. These profiles allow creators to capture stylized photos straight out of the camera without post-processing.

The Insta360 app takes on the role of the Action Pod, allowing users to switch shooting modes, adjust settings, and apply filters directly from their phone, while also providing the app’s built-in editing tools. Both iOS and Android users can also make use of Live Activities, which provides quick recording controls and camera status updates directly from the phone’s lock screen.

A tiny camera for everyday creativity.

While the Retro Bundle focuses on photography and spontaneous everyday capture, it retains the core capabilities of Insta360 GO 3S.

Weighing just 39g, the tiny camera can be worn, mounted or placed almost anywhere to capture immersive first-person perspectives, completely hands-free. The built-in magnetic mounting system allows users to quickly attach the camera to clothing, metal surfaces or creative positions that would be impossible with larger cameras.

The camera can shoot stunning 4K video with leading FlowState Stabilization, ensuring smooth footage even during movement. When inspiration strikes, QuickCapture allows recording to start instantly with a single button press. GO 3S is also waterproof up to 33ft (10m), making it easy to capture everything from city exploration to underwater moments.

After shooting, creators can take advantage of FreeFrame Video, which allows footage to be exported in any aspect ratio for social media. The Insta360 app also includes tools like Auto Editing, which automatically finds highlights and edits them together to music, and the Stats Dashboard, which overlays real-time data from Apple, Garmin, COROS, or iGPSPORT devices to turn everyday clips into shareable content.

By pairing GO 3S with the Retro Viewfinder, the bundle delivers a distinctive shooting experience that blends nostalgic camera design with the creative flexibility of a tiny POV camera, perfect for creative photography, spontaneity and everyday storytelling.

Available now.

The Insta360 GO 3S Retro Bundle is available today from the Insta360 store in Canvas White and Classic Red. It includes the standalone camera, Retro Viewfinder, Battery Pack, NFC Custom Skin, a Strap, Magnet Pendant, Lens Guard (pre-installed) and a USB-C to A Cable. Two storage options are available: 64GB and 128GB, priced at US$249.99 and US$269.99, respectively.



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