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Fujifilm’s Pal 2 is a complete redesign and a more direct challenge to the Charmera


The Pal 2 drops the original’s rounded shape for a rectangular, retro body and adds new hardware specs. Fujifilm is also launching the Instax Link Wide 2 printer alongside it.

Fujifilm

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Fujifilm is refreshing two of its Instax products with second-generation models. The Pal 2 is a complete redesign of the company’s tiny, playful, digital-only camera, while the Link Wide 2 is a subtly updated version of its portable, smartphone-connected photo printer that uses the larger Instax Wide film. Both are designed to work in conjunction, with the Pal 2 capturing images that users can then print with the Link Wide 2.

The original Pal, launched in 2023, was a palm-sized camera that looked like an even more miniature Instax Mini. It offered no controls beyond a shutter button and had no display. Notably, it arrived roughly two years before Kodak’s viral Charmera keychain camera helped propel tiny digital cameras into the spotlight, and Fujifilm has acknowledged that the camera was divisive. “When we introduced the original Pal in 2024, some consumers weren’t sure what to make of it,” said Bing Liem, division president, Imaging Division, Fujifilm North America Corporation, in the press release for the launch.

In light of that, and citing customer feedback, Fujifilm took the Pal 2 in a different direction. The new version is still palm-sized, but it looks like a classic analog camera, sporting a long, rectangular shape instead of the bubbly Instax Mini-esque design. It now also sports an optical viewfinder, helping users frame their shots instead of relying on blind luck, and keeps the flash from the original for illuminating subjects.

Camera held in a hand with decorated nails, screen showing camera settings and a small icon; background blurred with purple lights.Fujifilm

The Pal 2 features a one-inch LCD screen on the top, which lets you review your photos or adjust various settings and controls. That includes the ability to switch between the Pal 2’s five filter themes, with each offering a further six adjustments. It also lets you switch between Instax Mini, Square or Wide instant film and frameless formats before printing, so you can better visualize how your print will look.

Fujifilm has also added a new shooting mode, called Animation. The new mode captures 10 frames and turns them into a flipbook-style animation. There’s a switch on top of the camera that lets you quickly switch between single-photo and Animation mode.

Top view of a silver Instax camera with a display featuring the Instax logo, round dials on each side, and BACK and PLAY buttons in black and orange.Fujifilm

The Pal 2 uses a 10.7MP Type 1/3.06 (13.4 mm²) CMOS sensor. While that’s a fair bit bigger than the 4.9MP Type 1/5 (6.4 mm²) found in the original, it’s still quite small, even compared to what you’d find in a compact or phone. It features a 28mm equivalent lens with an F2.2 aperture, and objects as close as 8cm in front of it will be in focus. It offers a self-timer and exposure compensation from -2.0 to +2.0 EV. The camera weighs just 41g (1.4 oz).

As a digital-only camera, the Pal 2 doesn’t take film like most other Instax cameras. You can, however, print with the Instax Link series, Instax Mini LiPlay or Instax Mini Evo devices either from the Instax Pal app or directly from the camera. The camera features integrated storage that can hold up to 100 photos at a time, and it’s also compatible with microSD cards.

Two compact Instax photo printers, one white and one beige, positioned side by side on a wooden table; background includes plants, a blue binder, and a plaid pillow in a cozy living room setting.Fujifilm

Along with the new camera, Fujifilm also announced the Instax Link Wide 2. This is more of an incremental update than a complete refresh, and most of the original’s features are retained. In fact, the changes all come from the app. It adds a Photo Mixer feature that lets users select images from their camera roll and, by tapping the “Mix it” button, generate multiple collage-style layouts to choose from. Users can remix these up to five times, and then make custom edits before printing or sharing images online.

The app supports numerous frames, filters, emojis, color modes and text, along with 1600 in-app stickers to customize prints. Lastly, users can add QR codes to the Instax Wide photos to share links, locations, hidden messages or sound clips. As the name suggests, it uses Instax Wide instant film, which produces photos that are roughly 7.62 cm x 12.7 cm (3” x 5”).

The Instax Pal 2 will be available in late September in either white or black/silver for $170. That’s substantially more expensive than the Charmera, though that doesn’t offer Bluetooth connectivity and features a smaller 1.8MP Type 1/4 (9.7 mm²) sensor.

The Instax Link Wide 2 will also be available in late September for $180 and comes in two colors, Duo Beige or Duo Blue.

Silver and black Instax camera featuring a large lens, control dials, and display screen, positioned against a plain light background.Fujifilm

Fujifilm Instax Pal 2

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