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Fujifilm's trying something new after 40 years of disposable QuickSnap cameras


Photo: Fujifilm

Fujifilm is celebrating the 40th birthday of the QuickSnap series of single-use 35mm film cameras. To mark the occasion, the company has announced two new additions: the QuickSnap Black and White and Active.

The QuickSnap Black and White is Fujifilm’s first one-time-use camera that uses monochrome film. That perhaps isn’t too surprising; while Fujifilm has produced black and white film under its Neopan brand since 1952, the line has been whittled down over the years to just a single stock, Neopan 100 Acros II.

packaging and black camera sit on a white background
The simply named QuickSnap Black and White is the company’s first monochrome single-use film camera in the lineup.
Image: Fujifilm

The new disposable camera uses 400 speed film, but Fujifilm hasn’t specified an emulsion. Given that Fujifilm’s only black and white film in production right now is 100 speed, it isn’t that. But it isn’t clear if this is a proprietary emulsion made for the camera, or if it’s sourced from a third party like Ilford. Either way, Fujifilm says the film stock is “designed to capture rich contrasts, tones and textured grains.”

The black and white camera uses a 1/140 sec shutter speed and a plastic, 32mm lens with fixed focus and F10 aperture, as is typical on single-use film cameras. It features a built-in flash with a range of roughly 3 meters (10′), and a switch to turn the flash on and off. It offers 27 exposures and can be developed with C-41 chemistry.

a hand holds a colorful plastic camera in front of a white background
The QuickSnap Active replaces the QuickSnap Waterproof, though it is functionally the exact same.
Image: Fujifilm

The QuickSnap Active replaces the previous waterproof QuickSnap. It’s designed to withstand rain and underwater adventures up to 10 meters (33′), thanks to an integrated waterproof housing. It also uses a 32mm plastic lens with F10 aperture and fixed focus, though a slightly slower 1/125 sec shutter speed.

The Active uses an 800 speed color negative film. The previous waterproof camera likely used Superia X-TRA 800, but it isn’t clear yet if that continues in the new Active. Unlike the black and white offering, the Active does not feature a flash. It is capable of 27 exposures and can be developed with C-41 chemistry.

The Fujifilm QuickSnap Active and Black and White will be available for purchase in early September for $25 and $23, respectively.

Press release:

FUJIFILM QuickSnap™ One-Time Use Cameras Celebrate 40 years with New Product Announcements

VALHALLA, N.Y., June 30, 2026 — FUJIFILM North America Corporation, Imaging Division, is celebrating the 40th anniversary of the introduction of its QuickSnap™ one-time use camera line with the introduction of two new varieties of its popular portable camera lineup – QuickSnap Black and White™, and QuickSnap Active™, which replaces the current waterproof QuickSnap™ camera.

“For 40 years, FUJIFILM QuickSnap™ cameras have been trusted companions for people making images on the go,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “In the age of endless smartphone imagery, one-time use cameras have always offered something unique – intentionality. A dedicated device in your hand solely used for image-making – a departure from the constant beeping, buzzing, or alerts from our electronic devices. QuickSnap™ reminds us to take a breath, be authentic, and capture a raw moment, filter-free. These latest new varieties take that intentionality a step further, bringing users the artistic flair of black and white photography, or the go-anywhere capability of a durable all weather camera.”

Key features of QuickSnap Black and White™:

  • Designed to capture rich contrasts, tones, and textured grains with its integrated ISO 400 135 Black and White negative film
  • Built-in flash with a range of approximately 10 feet
  • Switch for flash
  • 27 exposures
  • 35mm film (film processing not included)
  • Developed with C-41 chemistry for easy developing

Key features of QuickSnap Active™:

  • Designed for unpredictable, all-weather, all-terrain adventures with a protective housing and wrist strap
  • ISO 800 135 Color negative film
  • No flash
  • 27 exposures
  • 35mm film (film processing not included)
  • Developed with C-41 chemistry for easy developing
  • Waterproof up to 35 feet

Pricing and Availability

FUJIFILM QuickSnap Black and White™ is expected to be available early September 2026 at a Manufacturer’s Suggested Retail Price of $22.90 USD and $34.99 CAD. FUJIFILM QuickSnap Active™ is expected to be available early September 2026 at a Manufacturer’s Suggested Retail Price of $24.75 USD and $36.99 CAD.

For more information on FUJIFILM QuickSnap Black and White™, please visit https://quicksnap.fujifilm.com/en/lineup/black-white/.

For more information on FUJIFILM QuickSnap Active™, please visit https://quicksnap.fujifilm.com/en/lineup/active/.



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