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GoPro reveals the pricing for its most exciting cameras in years


Image: GoPro

Last week, GoPro announced the Mission 1 series, a lineup of what the company says are “compact cinema cameras” with Type 1 sensors, the ability to shoot 4K/120 open gate and, on one of them, a Micro Four Thirds mount. But a key part of the story was missing: the price.

Thankfully, GoPro has just announced it, earlier than expected. The standard Mission 1 will retail for $599, while the Mission 1 Pro and Mission 1 Pro ILS will both sell for $699 (though, of course, it’s bring your own lens with the latter). If you pay for the company’s subscription service, which includes the ability to automatically upload footage from your camera to the cloud, you can get $100 off the MSRP of one of the cameras, or up to $150 off one of the accessory bundles.

If you want to get the full story on the cameras, you can read our coverage here. The prices, added to the fact that the cameras were announced at the National Association of Broadcasters (NAB) Show, and that the camera’s maximum bitrate was designed to meet Netflix’s requirements, suggest that the Mission 1 series is less consumer-oriented than the Hero series; the Hero 13 Black retails for around $430. They also put the Mission 1 Pro ILS in competition with some other video-focused, APS-C interchangeable lens cameras, such as the Canon EOS R50V and Nikon Z30.

The company has started accepting preorders on its site for the Mission 1 and Mission 1 Pro, which will be available starting May 28th. The version with the lens mount is still set to arrive in “Q3 2026.”



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