Photography YouTuber Casey Cavanaugh, also known as GXAce, is working on something new: a camera called the GX-P1. Cavanaugh has been teasing the camera for a few weeks, and there’s still a lot more we don’t know, but a newsletter he wrote, seen by PetaPixel, has shed a bit more light on what it’ll look like.
According to PetaPixel, the GX-P1 will be a fixed lens digital camera that shoots images in the 65:24 aspect ratio popularized by the Hasselblad XPan. The goal is to make a camera “built specifically for photography,” something Cavanaugh says “not a single camera company seems to want to do.” His goal is to crowdfund the camera later this year, though there’s apparently still quite a lot of work to be done.
The goal is to make a camera “built specifically for photography”
While the ultra-wide format has a number of dedicated fans, there aren’t that many options if you want to shoot it these days. Fujifilm built a setting for the aspect ratio into the GFX100RF, and Panasonic has built support for it into many of its full-frame cameras, but it’s far from common. But even if you have no interest in a camera dedicated to it, there could still be reasons to follow the GX-P1 project.
According to PetaPixel, Cavanaugh plans on publishing videos about the process of creating the camera, offering a rare inside look into what it takes to build a digital camera from the ground up. As he himself points out in his review of the Pixii Max, a small, independent team’s journey to bring a camera to market will look very different than that of a major company that has experience, existing relationships and economies of scale, but I’m still excited to see the process.
Cavanaugh is working with designer and creative director Ash Thorp, who has worked on movies like 2022’s The Batman and 2023’s Ant-Man and the Wasp: Quantumania, and the GXAce videos place a heavy emphasis on aesthetics, so I suspect we’ll get a lot of information about the work that went into the physical design the camera. So far, the team has only shown a few photos of the device, revealing what looks like an optical viewfinder, top plate informational display and a control dial.
We’ll have to wait until Cavanaugh releases more information, or the first video of the series, to find out more, but we’ll be eagerly waiting for the first episode.