Our guess yesterday about what Polaroid was gearing up to release was correct, but we didn’t expect just how big this launch would be. As we surmised, Polaroid has released a Pokémon-themed Go Gen 3 camera, but the launch also includes two additional cameras, three special packs of film and three accessories. Polaroid calls this its biggest collaboration yet, with timing in honor of Pokémon’s 30th anniversary.
The core of the launch is three limited-edition cameras, which cover both the full-size Polaroid Now Gen 3 and the tiny Go Gen 3, which was released earlier this summer.. The Now Gen 3 version, which takes full-size i-Type film, takes the styling of a Poké Ball, with bold red, white and black colors.
For those who want something a bit more character-focused, the Go Gen 3 is available in a Pikachu-styled version with a bold yellow body and a hand strap shaped like Pikachu’s lightning-bolt tail. Or you can go for the Sylveon Edition, which features that Pokémon’s soft pink, blue and white colors. All three cameras also feature Poké Ball-shaped shutter buttons for an added thematic touch.
The cameras aren’t all, either. If you already own a Polaroid camera, you don’t have to miss out on the fun, as the company also released three limited-edition packs of film, one full-sized i-Type and two packs of the smaller Go film. The i-Type film, like the camera, is more broadly Pokémon themed, with frames that feature iconic characters like Charmander, Clefairy and Squirtle. The Go film matches the theme of each of the Go cameras, with one pack focused on Sylveon and the other for Pikachu. Each pack comes with custom dark slides designed around the collaboration as well.