With Ricoh’s announcement of the GR IVx, due out in “winter 2026 or later,” the company has also said that production of the GR IIIx, IIIx HDF, and IIIx Urban Edition cameras will end in October. It specifies that this schedule is for Japan, and notes that “ending dates may differ for overseas regions.”

The GR IIIx and its variants, which feature 40mm equiv. F2.8 lenses, rather than the GR-standard 28mm equiv. model, have long been a bit hard to get your hands on, facing frequent stock issues in the US. That, taken with the company’s citation of the “availability of certain parts ending” in its announcement of the discontinuation, means that this move isn’t necessarily surprising.

What is a bit odd is that it appears to be happening before the GR IVx arrives, at least by a few months. While production ending before doesn’t ensure stock will run out, it won’t help the camera’s availability issues if people who don’t care about the upgrades coming with the IVx rush to get their hands on them before they’re gone. There’s likely to be some extra incentive there too; the GR IV was substantially more expensive than its predecessor and, while Ricoh hasn’t announced pricing for the IVx, we wouldn’t expect that trend to change. 

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