Cheap, stripped-down point-and-shoots from Lomography and Reto might seem basic, but they show that established brands still see real growth and a new generation of shooters on the horizon.
Last month, we saw the release of two new point-and-shoot film cameras, a Lomography half-frame camera and the Kodak EC35, both offering minimal features at wallet-friendly prices. Despite their simplicity, Kosmo Foto’s Stephen Dowling argues in a recent opinion piece that they’re a positive sign for the future of film photography.
Lomography’s Half-frame Simple Use Reloadable Film Camera (a mouthful of a name), came first. As it says on the tin, it produces half-frame images, doubling the photos you get from a single roll in a vertical format that plays well with social media. While it looks and functions like a disposable camera, it’s fully reusable. It comes preloaded with a roll, but once that’s exposed, you can rewind, remove it, and load any 35mm film you like. And even with that roll of film included, it only costs $30 with black and white and $35 with color.
The second camera, the EC35, comes from Kodak licensee Reto. Visually, it’s a bit of a step up, bringing back the sliding cover found on highly sought-after (and expensive) models like the Contax T3 and Olympus Mju-II. Functionally, it’s much the same as Lomography’s: fixed focus, fixed exposure, a plastic lens and a built-in flash. It’s available for $35, though it doesn’t come with a roll of film.
These aren’t the only affordable, basic compact film cameras we’ve seen in recent years, many of which look quite similar, even. That may leave some wondering why Lomography and Reto have thrown more hats into the ring. Dowling walks through what may have led each brand to these cameras, including their desire to reach young photographers drawn to retro aesthetics.
Dowling also notes that while these cameras are clearly geared toward beginners and casual users, and don’t offer anything truly new, they’re still a good sign for film photography as a whole. After all, two well-established brands are confident enough in film demand to launch new cameras. I recently wrote about a similar trend on the film side, where slightly tweaked film stocks have been hitting the market with increasing frequency, which is another encouraging sign that manufacturers still see room for growth in film.
Dowling’s piece delves further into the nuances of these cameras and what may have led to their creation. If you’re interested in the state of film photography right now, especially how brands are thinking about new, younger shooters, it’s well worth a read over at Kosmo Foto.
Want to stay up to date on the latest product news and releases? Add DPReview as a preferred source to ensure our independent journalism makes it to the top of your Google search results.
